Optimum Nutrition Cookie Policy

Last Updated: July 31, 2023

This is the Optimum Nutrition cookie policy.

The company is located at 3500 Lacey Rd., Downers Grove, Illinois, 60515, hereafter referred to as “Optimum Nutrition” or “we”. This cookie statement applies to the following website:

GENERAL INFORMATION ABOUT COOKIES TYPES OF COOKIES MY COOKIE PREFERENCES
OUR PRIVACY POLICY
FINAL COMMENTS


GENERAL INFORMATION ABOUT COOKIES

WHAT ARE COOKIES?

Cookies allow our websites to work effectively and make them user-friendly. Cookies are small pieces of information that your browser saves on your computer when you use our website. Cookies allow us to collect information about the use of our services and to improve and adjust them to our visitors’ wishes.

WHAT DO COOKIES DO?

Cookies allow us to distinguish between the various website visitors and handle your orders correctly. We also use cookies to understand, based on the data from your visit to our website, what you as a visitor are interested in. This allows us to optimize and improve the website.

OTHER TECHNOLOGIES

As well as cookies, we use web beacons, tracking pixels and JavaScript. These are standard internet technologies that, together with cookies, ensure our web server can collect information about your visit to the website and use this information. When referring to “cookies”, we mean cookies plus other technologies.

We use cookies for different reasons, for example:

  • When you visit our website, you don’t receive, or have to enter, the same information again;
  • We can offer you special website functionalities such as the shopping cart;
  • We can measure how our website is used and how to improve it;
  • We can recognize which device you use when you’re visiting us;
  • We can show you advertisements and recommendations based on your interests;
  • We can register (or have registered) how often an advertisement is displayed, to better let the advertisements meet your needs and interests and prevent you constantly seeing the same advertisement.

TYPES OF COOKIES

STRICTLY NECESSARY COOKIES

These make it easier for you to browse our website. We use strictly necessary cookies which ensure that you can add items to your shopping cart and that they are still there during your next visit to our website. We also use a cookie that ensures that when you’re logged in and leave the website, you’re still logged when you return. Further, we use strictly necessary cookies which ensure that your language preferences are stored.

PERFORMANCE & ANALYTICAL COOKIES

These cookies allow us, with the help of third parties, to measure the browsing behavior of visitors on our website, so that we can improve the customer experience and increase convenience if needed. This means that we ensure that your experience of our website becomes increasingly better and the less important information is suppressed.

We use cookies from the following parties as outlined below:

Vendor

Cookie

Description

ContentSquare

_cs_c

This cookie is used by ContentSquare to save the user consent to be tracked.

_cs_id

Contains the following data separated by dots: user ID, user creation timestamp, number of visits, last pageview timestamp, last visit timestamp, timestamp of the last time this visitor was drawn, cookie expiration date, cookie SameSite attribute, cookie Secure attribute value (0/1).

_cs_mk

This cookie is used by ContentSquare to integrate into Google Analytics data.

Google Analytics

_gat_UA-XXXXXX-X

Google Analytics Cookies. The main business activity is: Performance/Analytical.

FPID

Used for server side tagging

_gd

Google Analytics Cookies. The main business activity is: Performance/Analytical.

_gclxxxx

Google conversion tracking cookie. The main business activity is: Performance/Analytical.

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customizable by website owners.

_ga_xxxxxxx

Google Analytics Cookies. The main business activity is: Performance/Analytical.

_gid

This cookie is used to store and count pageviews

_ga_*

This cookie tracks how a customer uses the website

OptimumNutrition.com

BF_SESSION_ID

This cookie contains the session ID

Cart

This cookie stores cart data

Cookie-notification

This cookies stores cookie consent

Country-selection-cookie

This cookie stores the country selected by the customer

currentStore

This cookie stores information which store (locale) is in use on the ON website

Products

This cookie stores recently viewed products.


ADVERTISING & MARKETING COOKIES

These cookies allow us to measure the effect of our advertisements. This in turn allows us to effectively determine which advertisements and promotions appeal to you and which do not. These advertisements can also be viewed on third party websites.

We use cookies from the following parties as outlined below:

Vendor

Cookie

Description

Freshdesk

_zg

This cookie is used in connection with the chat widget.

Freshworks

_fw_crm_v

This cookie is used to track Visitor/User identity and chat sessions performed by the Use.

Bing Ads

_uetsid

These cookies track traffic across websites for Bing Ads.

_uetvid

Facebook

_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Google Adsense

_gcl_au

This is the first party cookie for "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.

Google Adsense

FPAU

This cookie is used by Google Ads to collect information about a visitor and how the visitor uses the website.

ContentSquare

_cs_nnnnnnnnnnnnn

This is a session cookie. This is a pattern type cookie where a random 13-digit number is appended to the prefix _cs_.

Criteo

browser_data

Count visits and traffic sources to measure and improve the site performance.

Optout

This domain is owned by Criteo. The main business activity is: Advertising.

Uid

cto_tld_test

This is a Criteo cookie used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.

criteo_write_test

This cookie sets a unique ID for the visitor that allows third-party advertisers to target the visitor with relevant ads.

Cto_bundle

This cookie tracks conversion for Criteo

CjAffiliate

cjConsent

This cookie manages consent for cJ affiliates marketing network.

Smarterclick

Smc_*

Smarterclick cookie for tracking user behaviour and presenting targeted ads.

Sleeknote

_sn_*

This cookie is used to show, track and manage consent for pop-ups on the website managed in Sleeknote.

Sn_m

This cookie contains information used for marketing related targeting options

SNS

This cookie is used to show, track and manage consent for pop-ups on the website managed in Sleeknote.

Sn_n

The purpose of this cookie is: Marketing/Advertising for campaign tracking and display

Youtube

Consent

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

YSC

VISITOR_INFO1_LIVE

This cookie is used as a unique identifier to track viewing of videos.

TikTok

_tt_enable_cookie

Marketing/Advertising Cookie for TikTok.

_ttp

This cookie measures and improves the performance of advertising campaigns and personalizes the user's experience (including ads) on TikTok.


You can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies and Performance/Analytical Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.).

STANDARD COOKIE PACKAGE

Choose our Standard cookie package if you want the simple functions of the website to work properly:

  • We show you ads that are not based on your interests and product preferences.
  • Our website works as expected.
  • We save what was in your shopping basket since your last visit.
  • If desired, we remember your login details, so you do not have to.
  • We use performance and analytical cookies to see how we can make the website better.

PERSONAL COOKIE PACKAGE

Choose our Personal cookie package if you want a personal online shopping experience:

  • You’ll only be shown advertisements for products that you genuinely want.
  • We use third party cookies to remember your interests. In this way we, and also third parties, will show you advertisements based on your preferences.
  • Our website works as expected.
  • We save what was in your shopping basket since your last visit.
  • If desired, we remember your login details, so you do not have to.
  • We use analytical cookies to see how we can make the website better.

Click here to learn more about the cookies we use.

You can also personally remove or switch off our cookies. Discover how to remove or switch off cookies for different browsers below:

OUR PRIVACY POLICY


As described above, personal data is also processed when using certain cookies. In our privacy policy and terms and conditions you can find more information about how we proceed with your data.

FINAL COMMENTS


We adjust our cookie statement when changes are made to our website, or the rules regarding cookies. The date of the latest version of the cookie statement is stated at the top of this document.