Cookies Optimum Nutrition

As of 17 June 2019

This is Optimum Nutrition’s cookie statement. The company is located at Mars 10, 8448 CP, Heerenveen, Netherlands (Chamber of Commerce 01098673), hereafter referred to as ‘Optimum Nutrition’ or ‘we’. This cookie statement applies to the following web stores:

  • www.optimumnutrition.com


Privacy statement

What are cookies?


Cookies allow our websites to work effectively and make them user-friendly. Cookies are small pieces of information that your browser saves on your computer when you use our website. Cookies allow us to collect information about the use of our services, and to improve and adjust them to our visitors’ wishes.

What do cookies do?


Cookies allow us to distinguish between the various web store visitors, and handle your orders correctly. We also use cookies to understand, based on the data from your visit to our website, what you as a visitor are interested in. This allows us to optimise and improve the website.

Other technologies


As well as cookies, we use web beacons, tracking pixels and JavaScript. These are standard internet technologies that, together with cookies, ensure our web server can collect information about your visit to the website and use this information. When referring to “cookies”, we mean cookies plus other technologies.

We use cookies for different reasons, for example:

  • When you visit our website, you don’t receive, or have to enter, the same information again;
  • We can offer you special website functionalities such as the shopping cart;
  • We can measure how our website is used and how to improve it;
  • We can recognise which device you use when you’re visiting us;
  • We can show you advertisements and recommendations based on your interests;
  • We can register (or have registered) how often an advertisement is displayed, to better let the advertisements meet your needs and interests and prevent you constantly seeing the same advertisement.

Permission or no permission


We don’t have to request your permission to set up and read certain cookies. This applies to:

  • Cookies that allow you to communicate via the internet;
  • Cookies that are required for using the functionality of the website;
  • Analytical cookies that have little or minimum impact on your privacy.

For advertising and marketing cookies we request your permission before we set them up and read them. We do this via the cookie statement in our website, where it states that you can accept advertising and marketing cookies by clicking further on web pages within our website. If you don’t accept the advertising and marketing cookies then you can state this by clicking on the relevant link in the cookie statement and making a choice. You can always withdraw your choice by adjusting your cookie preference in ‘My cookie preferences’ below.

We use Google Tag Manager to tag specific content within our web store. This helps us determine which cookies we can place and which content we can store. As we’ve explained above, we must ask your permission for some cookies, and not others. With the use of cookies, we follow the ACM guidelines.

Functional cookies

Other technologies


These make it easier for you to browse our website. We use functional cookies which ensure that you can add items to your shopping cart and that they are still there during your next visit to our website. We also use a cookie that ensures that when you’re logged in and leave the website, you’re still logged when you return.

Analytical cookies


These cookies allow us, with the help of third parties, to measure the browsing behaviour of visitors on our website, so that we can improve the customer convenience if needed. This means that we ensure that your experience of our website becomes increasingly better and the less important information is suppressed.

We use cookies from the following parties:

  • Freshworks
    If you contact our customer service, we’ll register it in Freshwork so we can help you better.
  • Google Analytics
    With Google Analytics we measure how you use our webshop and how you found us. We use this knowledge to improve our site. (recognizable by __utma, __utmb, __utmc, __utmz, __utmv, __utmx).
  • Google Tag Manager
    Google Tag Manager is a tool that allows us to place various cookies on the website in a technically simple way.
  • New Relic
    With New Relic we collect data to monitor the website for performance, for example to improve its speed.
  • Trusted shops
    Trusted Shops can offer you buyer protection when purchasing products. In exchange, Trusted Shops asks for a review of the products that you purchase.
  • Optimizely
    We use Optimizely to analyse the behavior of visitors to the website with the aim of better designing the website for visitors. The collection of user data is anonymous.
  • Contentsquare
    We use ContentSquare to analyze the behavior of visitors to the website with the aim of better designing the website for visitors. The collection of user data is anonymous.


Advertising cookies / marketing cookies


You can view advertisements from both Optimum Nutrition and third parties on our website. We use cookies to keep, them relevant. These cookies allow us to measure the effect of our advertisements. This in turn allows us to effectively determine which advertisements and promotions appeal to you and which do not. These advertisements can also be viewed on third party websites.

We use cookies from the following parties:

  • TheTradeDesk
    Store and/or access information on a device, Personalised ads & ad measurement.
  • Tradetracker
    With this cookie we can see through which partner site (s) you visit our web shops, for example via Google AdWords. We use Tradetracker for the Dutch and UK market.
  • Affilinet / Awin
    With this cookie we can see through which partner site (s) you visit our web shops, for example via Google AdWords. We use Affilinet / Awin for the German and French market.
  • Facebook
    This cookie shows which products you view in the webshop. This way we can show you relevant advertisements within Facebook. Without these cookies you will miss out on personal offers.
  • Bing
    This cookie shows which products you view. This way we can show you relevant advertisements within Bing. Without these cookies you will miss out on personal offers.
  • Google Adwords
    This cookie shows which products you view. This way we can show you relevant ads within Google. Without these cookies you will miss out on personal offers.
  • Clang
    We use Clang for sending newsletters. With this cookie we measure your interests in the web shop so that we can tailor the content of the newsletter to your wishes.
  • Sleeknote
    We use Sleeknote to bring campaigns to your attention on the website and to collect email addresses that we use to send newsletters. Sleeknote's cookie stores analytical data about the use of the sleeknote pop-up.
  • Criteo
    These cookies are set by Criteo for advertising activities. Through this service we collect information on your previous visits on our websites or other websites.
  • SA360 (Search Ads 360)
    SA360 is a Google service that sets cookies enabling relevant advertising for you. Through this service we collect information on your previous visits on our websites or other websites. We can track how often you've seen an ad, whether you click on the ads, or place orders after you've seen or clicked on an ad. Without this cookie, you'll miss personal promotions.
Personal data in advertising
In some cases, the marketing cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.


My cookie preference


We only use marketing cookies if you have given permission for this. If you do not give permission for this, advertisements will still be shown, but these will be random. You can indicate what you allow us to operate by opting for either the Standard or Personal cookie package below.


Standard cookie package


Choose our Standard cookie package if you want the simple functions of the website to work properly:

  • We show you ads that are not based on your interests and product preferences.
  • Our website works as expected.
  • We save what was in your shopping basket since your last visit.
  • If desired, we remember your login details, so you do not have to.
  • We use analytical cookies to see how we can make the website better.


Personal cookie package


Choose our Personal cookie package if you want a personal online shopping experience:

  • You’ll only be shown advertisements for products that you genuinely want.
  • We use third party cookies to remember your interests. In this way we, and also third parties, will show you advertisements based on your preferences.
  • Our website works as expected.
  • We save what was in your shopping basket since your last visit.
  • If desired, we remember your login details, so you do not have to.
  • We use analytical cookies to see how we can make the website better.

 

You can also personally remove or switch off our cookies. Discover how to remove or switch off cookies for different browsers below:

Our privacy policy


As described above, personal data is also processed when using certain cookies. In our privacy policy and terms and conditions you can find more information about how we proceed with your data.

Final comments


We adjust our cookie statement when changes are made to our web store, or the rules regarding cookies. The date of the latest version of the cookie statement is stated at the top of this document.